INVISTA and Refinery29 launch co-branded Marketing program

Learn why "It’s what's inside that matters most" in performance jeans and activewear.

EXPLORE THE CAMPAIGN
The new Athfeat. collection is here
YES! IT'S DENIM!
Coverer spotlight: İSİSTAŞ
READ THE Q&A
Meet Cheynet
WHAT'S NEW IN NARROWS?
Colorful co-marketing campaign makes a splash
SEE HOW TO BOOST SALES
Skinny jeans reimagined by C&A
SEE THEM IN ACTION
Voice of the Expert: David Capdevila discusses the AO segment
GROW YOUR AO BUSINESS
What made it bigger, better and busier than ever before?
IN CASE YOU MISSED IT
Investing in the next generation of innovators
FIND OUT WHY
FRAME Redgrave jeans featured in LYCRA® Insiders campaign
MEET THE INFLUENCER
Celebrating beauty inside and out
READ WHY GENEVIEVE PADALECKI LOVE THESE JEANS

Why you should choose LYCRA® SPORT technology

This innovation transforms activewear, adds value and builds business.

MEET CONSUMER EXPECTATIONS
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